What's Happening?
Chris Wallace, UK executive director at QBE and founding member of Insurance United Against Dementia (IUAD), is spearheading a campaign to raise £1 million in a single day for dementia research. The initiative, supported by the UK general insurance industry, aims to surpass previous fundraising efforts. Since its inception in 2017, IUAD has raised £10 million for the Alzheimer's Society, contributing to the establishment of the UK Dementia Research Institute and funding 120 research assistant posts. The campaign has also supported services like the Dementia Support Line and Companion Calls, providing comfort to thousands during the COVID-19 pandemic.
AD
Why It's Important?
The campaign highlights the insurance industry's role in supporting dementia research and services, showcasing the sector's commitment to social causes. The fundraising efforts have significantly contributed to advancements in dementia research, benefiting families affected by the condition. The initiative also fosters awareness and education about dementia among insurance employees, with 20,000 completing Dementia Friends sessions. This collective effort not only aids research but also strengthens community ties and support networks, demonstrating the industry's potential to drive positive change beyond financial contributions.
What's Next?
IUAD plans to scale up its efforts with the upcoming Insurance Day for Dementia on November 27, 2025, aiming to double previous fundraising returns. The campaign seeks to establish internal support networks within insurance firms and enhance understanding of dementia. Feedback from industry webinars and social media indicates strong support from carers, emphasizing the campaign's impact on encouraging solidarity and community engagement. IUAD aims to evolve into a thought leader in the national conversation about dementia, expanding its influence beyond fundraising.
