What's Happening?
Infiniti has announced a redesign of its Q50 sedan, featuring a 400 horsepower engine and a stick shift option. The new model is built on the same platform as the Skyline sedan sold in Japan and incorporates the engine from the Z sports car. This marks Infiniti's return to the U.S. sedan market after discontinuing the Q50 last year.
Why It's Important?
Infiniti's decision to reboot the Q50 with enhanced performance features reflects a strategic move to capture the interest of driving enthusiasts and revitalize its presence in the sedan market. The inclusion of a stick shift option caters to a niche segment of consumers who prefer manual transmissions, potentially boosting sales. This development may also influence other automakers to reconsider their offerings in the sedan category, amidst a market dominated by SUVs and crossovers.
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