What's Happening?
FOX News Digital achieved a significant milestone in July 2025 by surpassing both CNN.com and CBSNews.com in desktop/mobile unique visitors for the first time, according to Comscore data. The platform recorded over 92 million unique visitors, leading the digital news space in terms of engagement. FOX News Digital also reported 3.9 billion total multiplatform minutes and 1.9 billion total multiplatform views, outperforming other major news brands. The platform's social media presence saw substantial growth, with 98 million total social interactions, marking a 134% increase from the previous year.
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Why It's Important?
FOX News Digital's rise in unique visitors and engagement metrics signifies a shift in the digital news landscape, potentially influencing advertising strategies and audience targeting for news outlets. The platform's success reflects its ability to attract and retain a large audience, which could impact the competitive dynamics among major news brands. This development may prompt other news organizations to reassess their digital strategies to enhance user engagement and expand their reach in the increasingly competitive online news market.
