Salomon Expands U.S. Presence with New Chicago Store, Plans Further Growth

What's Happening?

Salomon, a French outdoor sports brand, is expanding its retail footprint in the United States with the opening of a new store in Chicago's Bucktown neighborhood. This marks Salomon's second U.S. retail location, following its initial store in New York City's SoHo district. The Chicago store, located at 1630 N Damen Avenue, is designed to cater to the local running community, featuring a pop-up coffee bar and lounge space. The store will offer a wide range of Salomon's sportstyle and performance products, with new items introduced monthly. The grand opening event includes a community run and appearances by Salomon athlete Maggie Montoya. The expansion is part of Salomon's strategy to grow its presence in North America, with plans for additional stores in Los Angeles and New York City.

Why It's Important?

Salomon's expansion in the U.S. market is significant as it reflects the brand's commitment to increasing its presence in a competitive retail environment. The move is likely to strengthen Salomon's position in the outdoor and running categories, which have seen growing consumer interest. By opening stores in key urban areas, Salomon aims to tap into vibrant local communities and enhance brand visibility. This expansion could also contribute to the economic growth of the retail sector in these regions, providing new job opportunities and attracting consumer spending. Salomon's parent company, Amer Sports, reported a 23% revenue increase in the second quarter of fiscal 2025, indicating strong market performance and potential for further growth.

What's Next?

Salomon plans to continue its U.S. expansion with additional store openings in Los Angeles and New York City later this year. The company is also eyeing new locations in San Francisco, Los Angeles, and Miami by 2026. These strategic moves are expected to bolster Salomon's market share and enhance its competitive edge in the outdoor and sportswear industry. The brand's focus on innovation and community engagement is likely to attract a loyal customer base, supporting its long-term growth objectives.