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Atkinson Candy Company Transitions to Natural Dyes Amid Challenges

WHAT'S THE STORY?

What's Happening?

The Atkinson Candy Company, based in Texas, has transitioned from synthetic to natural dyes in its candy products, a process that has proven to be complex and challenging. The company, known for its Chick-O-Stick candy, began this transition about 12 years ago, driven by a desire to use simpler, more natural ingredients. The switch involved extensive testing to replicate the candy's signature color using natural dyes derived from turmeric and vegetable juice. However, the company faced issues such as color fading under LED lights and unpleasant odors from some natural dyes. Additionally, sourcing natural dyes, which are often imported, introduced logistical and cost challenges. Despite these hurdles, the company has maintained steady sales, although some consumers expressed dissatisfaction with the changes.
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Why It's Important?

The shift from synthetic to natural dyes in food products reflects a broader trend in the food industry towards using more natural ingredients. This move is significant as it addresses consumer concerns about the health impacts of synthetic dyes, although natural dyes also present their own challenges. The transition highlights the complexities and costs associated with sourcing and using natural dyes, which can be significantly more expensive than synthetic alternatives. This trend could influence other food manufacturers to consider similar changes, potentially impacting the food industry's supply chain and cost structures. Consumers may benefit from healthier products, but they might also face higher prices as companies pass on the increased costs.

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