What's Happening?
Veolia, a leader in resource management, is addressing the challenges of an aging workforce by focusing on retaining and upskilling workers aged 50 and over. With 44% of its staff in this age group, Veolia has launched a campaign to enhance career development opportunities for older employees. This initiative includes creating practical toolkits for career planning and establishing a reciprocal mentoring scheme to facilitate knowledge transfer between generations. The company aims to position itself as an employer of choice for older workers, offering flexible working arrangements and job share opportunities to retain valuable skills.
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Why It's Important?
The initiative by Veolia highlights the growing need for companies to adapt to demographic shifts in the workforce. By investing in the development of older workers, Veolia not only addresses skills shortages but also enhances its sustainability as a business. This approach could serve as a model for other companies facing similar challenges, potentially boosting the economy by retaining experienced workers and reducing the flight risk. The campaign also challenges stereotypes about older workers, promoting inclusivity and diversity in the workplace.
What's Next?
Veolia plans to expand its efforts by building a health and wellbeing proposition for older workers and increasing development and reskilling opportunities. The company aims to grow its number of apprentices aged 50-plus, further integrating this demographic into its workforce strategy. Continued focus on these initiatives is expected to improve retention rates and employee satisfaction, contributing to Veolia's long-term success.
Beyond the Headlines
Veolia's approach to managing an aging workforce could influence broader societal attitudes towards older workers, encouraging other businesses to adopt similar strategies. This shift may lead to increased economic participation among older demographics, challenging age-related biases and fostering a more inclusive labor market.
