What's Happening?
Universal Robina Corp (URC) has seen five of its flagship brands rank among the most-chosen consumer products by Filipino households, according to the 2025 Brand Footprint Report by Worldpanel by Numerator. The brands Great Taste, C2, Piattos, Nissin, and Payless were highlighted for their strong performance in the fast-moving consumer goods (FMCG) sector. The report uses 'consumer reach points' (CRP) to measure brand strength, combining data on shopper frequency and brand choice. URC's Chief Marketing Officer, Karen Ong, expressed pride in the brands' continued trust and loyalty among consumers, noting their staple presence in Filipino homes. The report also noted a 6% increase in consumer spending on FMCG brands in 2024, attributed to an economic rebound.
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Why It's Important?
The high ranking of URC brands in the Philippines underscores the company's strong market presence and consumer loyalty, which are crucial for sustaining growth in the competitive FMCG sector. This achievement reflects the broader economic recovery and increased consumer spending, which benefits companies like URC that have maintained visibility and accessibility. The success of URC's brands could lead to increased market share and influence in the region, potentially driving further investment and expansion opportunities. Additionally, the recognition of these brands may enhance URC's reputation and attract new consumers, further solidifying its position in the market.
