What's Happening?
Myprotein has introduced a new product in its Clear Whey Protein range called 'Splash Of', which offers a lighter, more refreshing protein drink. This product is designed to cater to consumers seeking natural options, using Monk Fruit and Stevia as sweeteners instead of artificial alternatives. The drink provides 20g of protein and under 90 calories per serving, appealing to those who prefer a juice-style alternative to traditional protein shakes. The launch is part of a growing trend in the sports nutrition market towards cleaner ingredient profiles and more natural flavors.
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Why It's Important?
The introduction of Clear Whey 'Splash Of' marks a significant shift in the sports nutrition industry towards products that prioritize natural ingredients and flavors. This aligns with consumer preferences for healthier options and reflects broader market trends. The use of plant-based sweeteners like Monk Fruit and Stevia addresses concerns about artificial additives, potentially attracting a wider audience. As the global clear whey isolate market is projected to grow significantly, Myprotein's innovation could position the company as a leader in offering clean, effective supplements that meet evolving consumer demands.
What's Next?
Clear Whey 'Splash Of' will be available on the Myprotein website starting July 28, with retail availability to follow. The product launch is expected to influence competitors in the sports nutrition market to explore similar natural ingredient profiles. As consumer demand for healthier options continues to rise, companies may increasingly focus on developing products that offer both nutritional benefits and appealing flavors without artificial additives.
