What's Happening?
Adventure World has joined Cruise Lines International Association (CLIA) as an executive partner, aligning with the upcoming CLIA360 events in Brisbane and Cruise Month in October. This partnership aims to position Adventure World as a leading wholesaler for travel advisors seeking to create more enriching and immersive land itineraries for their clients. Adventure World has introduced a new cruise booklet that serves as a key resource for travel advisors, showcasing curated cruise-and-land combinations in destinations such as North America, South America, Antarctica, Africa & Egypt, The Nordics, and Asia & India. The booklet features trips with partners like Hurtigruten and UnCruise, alongside Adventure World’s signature land journeys.
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Why It's Important?
The partnership between Adventure World and CLIA is significant as it enhances the offerings available to travel advisors, allowing them to craft more comprehensive travel experiences for their clients. By combining cruise and land itineraries, travelers can enjoy a more immersive experience that goes beyond traditional cruising. This approach caters to the growing demand for authentic local encounters and unique wildlife experiences, which are increasingly sought after by travelers looking for meaningful and transformative adventures. The collaboration also highlights Adventure World's commitment to expanding its market reach and providing innovative travel solutions.
What's Next?
Travel advisors are encouraged to visit the Adventure World booth at the CLIA360 events to learn more about the new partnership and how to create immersive cruise-and-land pairings for their clients. The new cruise booklet, available for download from the Adventure World Trade Toolkit, offers detailed itineraries and selling points that advisors can use to enhance their offerings. As the partnership progresses, Adventure World may continue to expand its itinerary options and collaborate with more partners to further enrich the travel experiences available to clients.
Beyond the Headlines
This partnership reflects a broader trend in the travel industry towards more personalized and experiential travel options. As travelers increasingly seek deeper cultural and environmental engagement, companies like Adventure World are adapting their strategies to meet these demands. The focus on combining land and cruise experiences also underscores the importance of sustainable travel practices, as travelers are encouraged to explore destinations in a way that respects local cultures and ecosystems.
