What's Happening?
IHG Hotels & Resorts has announced the rebranding of the Manchester Deansgate Hotel, located in the iconic Beetham Tower in Manchester's city center. This transition marks the hotel's shift from Hilton to IHG Hotels & Resorts, with Konstantin Grimm appointed as General Manager. Grimm brings over 18 years of experience in luxury hospitality, including his previous role at Manchester's Kimpton Clocktower Hotel. The hotel is set to become an InterContinental by 2027, adding to IHG's luxury portfolio in the UK and Ireland. Despite the rebranding, the hotel will continue operations as usual, maintaining its high standards and amenities.
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Why It's Important?
The rebranding of the Manchester Deansgate Hotel is significant for IHG Hotels & Resorts as it strengthens its position as the largest global hotel company in the UK and Ireland. With 363 open hotels and 33 in development, IHG's expansion in the luxury and lifestyle market is poised to enhance its competitive edge. The appointment of Konstantin Grimm as General Manager is expected to drive success and maintain the hotel's reputation for excellence. This move reflects IHG's strategic focus on expanding its luxury offerings, catering to high-end travelers and boosting its market presence.
What's Next?
The Manchester Deansgate Hotel will operate under its current name until it transitions to an InterContinental property by 2027. During this period, the hotel will undergo refurbishment to align with InterContinental standards. Guests can expect continued high-quality service and amenities, with popular venues like Cloud 23 and Podium Bar & Restaurant remaining open. IHG Hotels & Resorts will likely focus on marketing and promotional efforts to attract luxury travelers and leverage its expanded portfolio in the region.
