What's Happening?
Rosewood Hotel Group has appointed Jenni Benzaquen as Senior Vice President of Residential, effective September 1, 2025. Benzaquen will oversee the expansion and operational management of Rosewood's residential division, reporting to the Chief Operating Officer. With a background in luxury real estate and hospitality, including roles at Marriott International and Design Hotels, Benzaquen is expected to drive growth in urban and resort destinations. Rosewood plans to expand its portfolio of branded residences, aiming to enhance their value and redefine private branded residential living.
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Why It's Important?
The appointment of Jenni Benzaquen marks a strategic move by Rosewood to strengthen its residential business. Her expertise in luxury real estate and brand differentiation is crucial for Rosewood's expansion plans, which include increasing the number of residential properties globally. This growth strategy reflects the rising demand for branded residences, which offer unique lifestyle experiences and serve as neighborhood landmarks. The expansion could impact the luxury real estate market, attracting high-net-worth individuals and enhancing Rosewood's competitive position.
