What's Happening?
Travis Kelce, known for his podcast and recent engagement to pop star Taylor Swift, has announced a new business venture with American Eagle. Kelce's sportswear brand, Tru Kolors, is launching a limited edition clothing collection in collaboration with American Eagle. The collection, named 'AE x TK', includes a variety of apparel such as t-shirts, sweatshirts, jackets, and more. The launch is accompanied by an ad campaign featuring Kelce and other athletes like Kiyan Anthony, Suni Lee, Jeremiah Smith, and Azzi Fudd. The first wave of the collection is set to release on Wednesday, followed by a second drop on September 24.
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Why It's Important?
This collaboration marks a significant expansion of Kelce's business portfolio, showcasing his influence beyond the sports field. The partnership with American Eagle, a well-established brand, highlights Kelce's growing presence in the fashion industry. By involving other athletes in the campaign, the collection aims to appeal to a broad audience, potentially increasing its market reach. The collaboration reflects Kelce's commitment to authenticity and style, aligning with his brand's mission to provide versatile and stylish apparel for various occasions.
What's Next?
The collection's launch will be supported by American Eagle through social media and out-of-home placements, particularly in Kansas City, home to Kelce's team, the Chiefs. The collaboration is expected to gain further attention through partnerships with platforms like The Ringer podcast. As the collection rolls out, it may influence future collaborations between sports figures and fashion brands, setting a precedent for athlete-driven fashion lines.
