What's Happening?
Scandinavian Airlines, known as SAS, announced it will resume flights from Copenhagen to Tel Aviv starting October 26, 2025, marking the first time in nearly a decade that the airline will operate this route. SAS, the largest airline in Scandinavia, suspended its Israel operations in 2016. The new service will offer three flights a week, adding competition to the Israel-Copenhagen route, which has seen limited direct service in recent years. Currently, Flyyo is the only airline offering nonstop flights between the two cities, with round-trip fares around $800. SAS plans to offer tickets starting at 312 euros ($340), including only a backpack, not a carry-on suitcase.
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Why It's Important?
The resumption of flights by SAS introduces fresh competition on the Israel-Copenhagen route, potentially leading to more competitive pricing and increased travel options for passengers. This move could stimulate tourism and business travel between Denmark and Israel, benefiting both economies. Additionally, SAS's return to Israel reflects a broader trend of airlines expanding their international routes post-pandemic, aiming to capture pent-up demand for travel. The competitive pricing strategy by SAS may pressure other airlines to adjust their fares, benefiting consumers.
What's Next?
As SAS resumes its flights, other airlines may respond by adjusting their pricing or increasing their service frequency to maintain market share. The increased competition could lead to more promotional offers and improved services for travelers. Additionally, the airline industry will closely monitor passenger demand and adjust capacity accordingly. SAS's success on this route could encourage the airline to expand its services to other destinations in the region.
