What's Happening?
NYX Professional Makeup has announced a partnership with Angel City FC soccer stars and sisters, Alyssa and Gisele Thompson. The Thompson sisters are the new faces of NYX's 'Make Them Look' campaign, which celebrates bold self-expression and supports women in sports. Alyssa and Gisele, known for their athletic prowess and influence, made history in May 2025 by becoming the first sisters to combine on a goal in the National Women's Soccer League. NYX's VP, Diana Valdez, expressed pride in welcoming the sisters, highlighting their confidence and authenticity as reflective of the brand's spirit. The partnership marks the sisters' first beauty brand deal, aiming to increase viewership and fandom in women's sports.
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Why It's Important?
This collaboration underscores the growing intersection between sports and beauty industries, promoting inclusivity and self-expression. By partnering with influential athletes like the Thompson sisters, NYX Professional Makeup is not only enhancing its brand visibility but also supporting cultural change in women's sports. This move could inspire other beauty brands to engage with sports figures, potentially increasing female representation and viewership in sports. The partnership also highlights the importance of diversity and empowerment in marketing strategies, benefiting both the beauty industry and sports communities.
What's Next?
Fans and consumers can expect to see Alyssa and Gisele Thompson featured in various content across NYX's social and digital platforms. The partnership may lead to further collaborations between beauty brands and athletes, fostering more inclusive marketing campaigns. As NYX continues to champion cultural change, it may explore additional partnerships with other sports figures, expanding its influence in the sports arena.
