What's Happening?
Retail buyers in the U.S. are increasingly turning to AI-enabled tools and early ordering strategies to mitigate the impact of tariffs and geopolitical tensions, according to Deloitte's 2025 Retail Holiday Buyer Survey. The survey, which included 50 retail industry buyers, revealed that 78% are using AI to enhance their buying activities, particularly in response to changing trade policies. Additionally, many buyers have placed over half of their holiday orders by the end of May, significantly earlier than in previous years. Concerns about inventory levels and supplier reliability are prevalent, with many buyers exploring new vendors and domestic sourcing options.
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Why It's Important?
The use of AI and early ordering strategies by retail buyers reflects a proactive approach to managing supply chain challenges and trade uncertainties. This shift is crucial as it allows retailers to better navigate the complexities of global trade, ensuring they can meet consumer demand during the critical holiday season. The emphasis on AI highlights the growing role of technology in optimizing supply chain operations and decision-making processes. Retailers who successfully adapt to these changes may gain a competitive edge, while those who fail to do so could face inventory shortages and lost sales opportunities.
What's Next?
As the holiday season approaches, retail buyers will continue to monitor trade policies and adjust their strategies accordingly. The potential for further geopolitical tensions and tariff changes may prompt additional shifts in sourcing and inventory management practices. Retailers are likely to focus on promotional periods to drive consumer spending, as indicated by the survey's findings. The ongoing adaptation to AI and early ordering could set new industry standards for supply chain management, influencing future retail strategies.
