What's Happening?
Abercrombie & Kent (A&K), a leader in luxury travel, has acquired Borealis DMC, a Copenhagen-based company specializing in Nordic wilderness and cultural experiences. This acquisition enhances A&K's access to sought-after experiences in Denmark, the Faroe Islands, Finland, Greenland, Iceland, Norway, and Sweden. Borealis DMC's expertise in the region complements A&K's philosophy of providing authentic and culturally immersive travel experiences. The acquisition is part of A&K's strategic expansion, following recent openings of Destination Management Companies (DMCs) in Mexico and Indonesia.
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Why It's Important?
The acquisition strengthens A&K's position as the world's largest network of luxury DMCs, expanding its reach in the Nordic region, which is increasingly popular among luxury travelers seeking authentic wilderness experiences. Borealis DMC's connections with indigenous communities and access to remote locations align with A&K's commitment to cultural authenticity. This move reflects the growing demand for unique and immersive travel experiences, highlighting the importance of local expertise in the luxury travel industry.
What's Next?
A&K plans to continue its investment in luxury camps and riverboats across three continents, enhancing its offerings in the A&K Sanctuary portfolio. The company will also support local conservation efforts and cultural preservation programs in the Nordic region through Abercrombie & Kent Philanthropy (AKP). These initiatives aim to ensure future generations can experience the region's remarkable landscapes, reinforcing A&K's commitment to meaningful community impact.
