What's Happening?
Boardroom, a media platform founded by Kevin Durant and Rich Kleiman, is set to launch a new print magazine. This move marks a reverse trend from the typical digital migration seen in media over recent decades. The magazine will initially be available at the U.S. Open Tennis Championships and a sports business conference in Los Angeles. The publication will feature content on athletes, musicians, and entertainers, with a trial issue featuring tennis star Aryna Sabalenka. The magazine aims to add a premium aspect to Boardroom's existing digital offerings, rather than serve as a primary revenue source.
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Why It's Important?
The decision to launch a print magazine highlights a growing interest in physical media amidst digital saturation. This move could signal a shift in how media companies approach content delivery, emphasizing tangible products to enhance brand prestige and marketing efforts. While not expected to drive significant revenue, the magazine could strengthen Boardroom's market position and appeal to audiences seeking a break from digital consumption. This trend mirrors the resurgence of vinyl records, suggesting a potential niche market for physical media in the entertainment industry.
What's Next?
Boardroom plans to release a quarterly print magazine starting in 2026, expanding its physical media presence. The initial 'mini mag' will run 50 pages, with future editions targeting 120 pages. The company will leverage its existing staff for content creation, integrating the magazine into its broader media strategy. As the print magazine gains traction, Boardroom may explore additional physical media opportunities, potentially influencing other digital-first companies to consider similar ventures.
