What's Happening?
Dunkin’ has released a new ad featuring Gavin Casalengo, promoting its Golden Hour Refresher. The ad has sparked backlash on social media for its mention of genetics, which some consumers perceive as promoting traits associated with white beauty ideals. The controversy follows a similar backlash against American Eagle's campaign starring Sydney Sweeney, which was criticized for its focus on genetic traits. Dunkin’ has faced criticism for the timing and content of its ad, with consumers expressing concerns over the use of genetics in advertising.
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Why It's Important?
The backlash against Dunkin’s ad highlights the growing sensitivity around the portrayal of genetic traits in marketing. It underscores the need for brands to be culturally aware and considerate in their advertising strategies. The controversy could affect Dunkin’s brand image and consumer trust, prompting the company to reevaluate its marketing approach. This incident serves as a cautionary tale for brands to carefully consider the implications of their advertising messages and the potential for public criticism.
