What's Happening?
Big Loud Records has announced a significant expansion of its marketing leadership team, involving several promotions and new hires. Brianne Deslippe has been elevated to senior vice president of marketing/head of U.S. marketing, overseeing various departments including marketing, creative, digital, publicity, streaming, and international. Deslippe, previously senior vice president of international marketing, has been recognized on multiple Billboard power lists. Amy Beard and Morgan Sweat have also been promoted to vice president roles in marketing and creative services, respectively. New additions to the team include Corey Brewer as vice president of media and PR, Jen Danielson as vice president of streaming, and Alex Henderson as vice president of global marketing. These changes come as Big Loud celebrates its 10th anniversary, marking a new chapter in artist development and innovation.
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Why It's Important?
The expansion of Big Loud's marketing team is poised to enhance the label's ability to develop artists and drive innovation in the music industry. With a roster that includes successful artists like Morgan Wallen and Hardy, the label has achieved significant streaming milestones and chart-topping hits. The strategic promotions and hires reflect the label's commitment to strengthening its leadership and adapting to the evolving music landscape. This move is likely to bolster Big Loud's competitive edge in the industry, potentially leading to increased visibility and success for its artists. The enhanced team is expected to contribute to the label's continued growth and influence in the country music genre.
What's Next?
As Big Loud Records continues to expand its marketing leadership, the label is expected to focus on further artist development and innovative marketing strategies. The newly appointed leaders will likely play a crucial role in shaping the label's future direction and impact. Stakeholders in the music industry may anticipate collaborations and campaigns that leverage the expertise of the expanded team. The label's ongoing success could lead to more opportunities for its artists and potentially influence trends within the country music scene.
