What's Happening?
Brisbane hotels experienced record-breaking performance in July 2025, driven by the British and Irish Lions Tour. According to CoStar, a real estate analytics provider, the city achieved its highest-ever monthly average daily rate (ADR) and revenue per available room (RevPAR). The occupancy rate reached 81.0%, with ADR increasing by 17.9% to AUD274.52 and RevPAR by 18.7% to AUD222.42. The peak occurred during the Lions vs Wallabies game at Suncorp Stadium, with occupancy at 88.6% and ADR and RevPAR reaching AUD504.91 and AUD447.33, respectively. The influx of visitors for rugby matches significantly boosted hotel metrics, marking a notable recovery for the hospitality sector.
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Why It's Important?
The surge in hotel performance highlights the significant economic impact of major sporting events on local economies. The British and Irish Lions Tour not only boosted hotel revenues but also likely benefited other sectors such as retail and dining. This trend underscores the importance of sports tourism as a driver of economic activity, particularly in the post-pandemic recovery phase. The success of Brisbane's hotels could encourage other cities to invest in hosting large-scale events to stimulate their local economies. Additionally, the data provides valuable insights for hotel operators and investors looking to capitalize on similar opportunities in the future.
