What's Happening?
UTA's London office has announced the hiring of Emily Thorpe-Jones to lead corporate and private events for its music division. Thorpe-Jones will collaborate with UTA's agents, managers, and artists to create strategic brand, commercial, and private sector opportunities for clients across the UK, Europe, and globally. Her role involves working with UTA London's music brand partnerships division and the music crossover team, handling a roster that includes artists like Burna Boy, Tyla, Bad Bunny, and Lizzo. Previously, Thorpe-Jones was the global head of brand and corporate at Various Artists Management, where she developed commercial strategies for artists such as Melanie C and Tom Grennan, partnering with brands like Formula 1 and Chanel.
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Why It's Important?
The appointment of Emily Thorpe-Jones signifies UTA's commitment to expanding its global music division and enhancing its brand partnerships. Her experience in strategic execution and creative thinking aligns with UTA's vision to offer integrated, artist-first commercial work. This move is expected to strengthen UTA's position in the music industry, providing artists with comprehensive support and opportunities for brand collaborations. The expansion of UTA's London office reflects the growing importance of the UK market in the global music scene, potentially benefiting artists and brands seeking international exposure.
What's Next?
Emily Thorpe-Jones is set to begin her role at UTA, focusing on developing new opportunities for artists through brand and corporate partnerships. Her collaboration with UTA's existing teams will likely lead to innovative projects and expanded market reach for the agency's clients. As UTA continues to build its global offering, further strategic hires and partnerships may be anticipated to enhance its services and support for artists worldwide.
