Whole Grain Industry Explores New Growth Opportunities in Global Markets

What's Happening?

The whole grain industry is exploring new avenues for growth, focusing on international markets and specialty grains like ancient grains. The Whole Grains Council has expanded its Whole Grain Stamp to over 12,000 products in 65 countries, indicating a global interest in whole grain products. Companies like Grupo Bimbo and Flowers Foods are innovating with whole grain offerings, while Ardent Mills provides whole wheat flour with the taste and texture of white flour. The industry is also leveraging fermentation techniques to enhance the nutritional value and consumer appeal of whole grain products.

Why It's Important?

The expansion of whole grain products into international markets signifies a growing global demand for healthier food options. This trend is driven by consumer interest in the health benefits of whole grains, such as fiber and plant-based ingredients. The innovation in whole grain products by major companies reflects a shift towards more nutritious offerings, which could influence dietary habits worldwide. Additionally, the use of fermentation to improve whole grain products highlights the industry's commitment to enhancing product quality and meeting consumer preferences for taste and texture.