What's Happening?
TOMRA has launched a new Russian website and video platform aimed at enhancing its engagement with customers in Russia's food sorting industry. The website, tomra.com/ru/food, offers extensive online resources tailored to the specific needs of the Russian market. It includes product innovations, news, event updates, and downloadable brochures. The video platform hosts over 200 videos, allowing users to browse, share, and receive notifications about new content. Björn Weyts, Marketing Manager at TOMRA Sorting Food, emphasized the company's commitment to servicing global customers and focusing on innovation.
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Why It's Important?
The launch of TOMRA's Russian website and video platform signifies the company's strategic focus on expanding its presence in the Russian market. By providing localized resources and content, TOMRA aims to strengthen its customer relationships and support the food sorting industry in Russia. This move could enhance TOMRA's competitive edge and drive growth in a key region. The initiative reflects the company's broader strategy to leverage digital platforms for customer engagement and innovation, potentially setting a precedent for other companies in the industry.
