Zeam Acquires NewsOn Platform from Sinclair Broadcast Group to Expand Local TV Streaming

What's Happening?

Zeam, a streaming technology firm, has acquired the NewsOn local broadcast streaming platform from Sinclair Broadcast Group. This acquisition is part of Zeam's strategy to expand its offerings and enhance its reach in the local TV streaming market. Zeam, established in 2009, supports live streams for CBS-owned stations and affiliates on the Paramount+ platform. The acquisition will allow Zeam to cover all 201 designated market areas in the U.S., enhancing its footprint in local TV news streaming. Zeam aims to inspire broadcasters to invest in hyper-local content by demonstrating its portable live stream technology, as seen in events like 'Destination Comedy.' The platform offers dynamic ad insertion capabilities, enabling local stations to target specific consumers and increase advertising revenue.

Why It's Important?

The acquisition of NewsOn by Zeam is significant for the U.S. broadcasting industry as it represents a shift towards more localized and consumer-focused streaming services. By expanding its reach to all designated market areas, Zeam can offer local TV stations a robust platform to generate digital revenue through targeted advertising. This move could lead to increased investment in local journalism and content creation, providing stations with the flexibility to produce original content independent of network offerings. The deal also highlights the growing importance of streaming technology in the broadcasting sector, as traditional TV stations seek new revenue streams in the digital age.

What's Next?

Zeam plans to enhance its platform's presence on smart TVs by negotiating deals with manufacturers like Samsung and LG. This device-based distribution strategy aims to increase the visibility and revenue potential of Zeam's streaming services. As Zeam continues to expand its offerings, local TV stations may increasingly adopt its technology to create and monetize original content. The acquisition could also prompt other broadcasters to explore similar strategic partnerships to strengthen their digital presence.