The U.S. streaming video market is projected to grow significantly, reaching $112.7 billion by 2029, according to PwC's Global Entertainment & Medi...
Ambush marketing, a tactic used by brands to draw attention away from competitors during major events, poses both opportunities and risks for small...
Despite a general slowdown in marketing hiring, the demand for chief marketing officers (CMOs) remains strong. The first half of 2025 has seen sign...
The Drum Awards Festival has revealed the full roster of jury presidents for its 2025 event. The festival, which includes 11 individual shows cover...
YouTube has reported a 13% increase in advertising revenue year over year, reaching $9.8 billion in the second quarter, according to Alphabet's ear...
Phillips Auction House is set to launch a new priority bidding structure this September, aimed at enhancing the auction experience for both buyers ...
Walmart has completed the acquisition of Vizio, a smart TV maker and streaming platform provider, for $2.3 billion. This strategic move is part of ...
GetYourGuide, an online experiences platform, has launched a campaign by Fold7, taking over out-of-home sites in London. The campaign compares loca...
Digital retail media is increasingly becoming a pivotal element in the strategies of consumer brands and retailers. According to a study by ISBA an...
Charli XCX, the musician known for her distinct party girl style, recently married George Daniel, drummer of The 1975, in a non-traditional ceremon...