EG Group Appoints Former Stripes CEO to Board, Enhancing U.S. Growth Strategy

What's Happening?

EG Group, based in Westborough, Massachusetts, has appointed Steve DeSutter, former CEO of Stripes Convenience Stores, as an independent non-executive director. DeSutter, who joined the board recently, brings extensive experience in the convenience store and franchise sectors, particularly in the United States. His previous roles include CEO of Stripes from 2008 to 2014 and CEO of Focus Brands from 2014 to 2020. EG America ranks sixth on CSP's 2025 Top 202 list of U.S. convenience store chains by store count. DeSutter expressed enthusiasm for EG Group's innovative approach and global reach, looking forward to contributing to its growth strategy.

Why It's Important?

The appointment of Steve DeSutter to EG Group's board is significant as it aligns with the company's strategy to expand its footprint in the U.S. convenience store market. DeSutter's experience in leading major convenience store chains and franchise operations will be crucial in navigating the competitive landscape and driving growth. His insights into the U.S. market can help EG Group leverage opportunities for expansion and innovation, potentially increasing its market share and enhancing its competitive position.