What's Happening?
Karl Lagerfeld's brand has launched a significant campaign titled 'From Paris With Love,' featuring Paris Hilton as the star. The campaign, which is set to roll out globally, includes a substantial marketing effort with a 30% increase in budget. It spans various platforms such as print, digital, social media, and retail pop-ups. The campaign will have high-profile placements in locations like Times Square and Sunset Boulevard. Paris Hilton, known for her influence in fashion and business, is seen as a fitting ambassador for the brand, embodying the iconic and ironic spirit of Karl Lagerfeld.
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Why It's Important?
The campaign marks a strategic move by the Karl Lagerfeld brand to leverage Paris Hilton's global appeal and influence. Hilton's involvement is expected to elevate brand awareness and resonate with consumers worldwide. The campaign also reflects the brand's focus on maintaining Karl Lagerfeld's legacy and expanding its market presence. With Hilton's fan base spanning generations, the collaboration aims to attract a diverse demographic, potentially boosting sales and brand loyalty.
What's Next?
The campaign will culminate with an event during Paris Fashion Week on October 1. Additionally, Paris Hilton is set to front another campaign for the spring 2026 season. The brand anticipates continued growth, having reported double-digit increases across all channels in the first half of 2025. The focus on Karl Lagerfeld's core DNA and product line elevation is expected to continue paying dividends.
