Cracker Barrel's recent logo change has sparked a debate about the influence of 'woke' culture on corporate branding. The removal of 'Uncle Hersche...
Cracker Barrel recently faced a significant backlash following a rebranding effort perceived as 'woke,' which led to a substantial drop in its stoc...
Keurig Dr Pepper says it will buy Peet’s Coffee owner JDE Peet’s in an $18 billion (15.7 billion euro) deal. When the acquisition is complete, the ...
A 73-year-old Florida lawyer, Neil Kiefer, is attempting to rescue the Hooters restaurant chain from bankruptcy by altering its business model. Kie...
The Coca-Cola Company is reportedly exploring the sale of Costa Coffee, the UK's largest high street coffee chain, according to Sky News. This move...
The Hospitality Sales and Marketing Association International (HSMAI) has introduced a new resource titled the Ancillary Revenue Strategy Playbook:...
Neil Kiefer, a 73-year-old Florida lawyer, is attempting to revitalize the Hooters brand by rolling back its revealing uniforms and repositioning i...
Ulta Beauty, under the leadership of its new Chief Marketing Officer Kelly Mahoney, is intensifying its marketing efforts to strengthen connections...
Cracker Barrel, a well-known American restaurant chain, has recently undergone a rebranding effort that has sparked significant backlash. The compa...
Tom Brady and Gisele Bündchen are leveraging parasocial advertising to create authentic connections with consumers. Bündchen's casual wear of Mothe...