What's Happening?
Vans has collaborated with Ernest, a packaging solutions company, to develop a sneaker made entirely from cardboard. This innovative slip-on shoe was tested by four professional skateboarders, including Tony Alva and Christian Hosoi, who confirmed its functionality and durability. The cardboard material was treated similarly to traditional sneaker materials, undergoing processes such as overscoring and relief cuts to ensure flexibility and support. The sneakers were manufactured in Vans' factory in Vietnam, where they were reinforced with padding and leather trim before being vulcanized at high temperatures.
AD
Why It's Important?
This development highlights the potential for sustainable materials in the footwear industry, offering an alternative to traditional materials like canvas and leather. By utilizing cardboard, Vans and Ernest demonstrate a commitment to environmental innovation, which could influence other companies to explore eco-friendly options. The successful skate test by professional riders suggests that cardboard can be a viable material for performance footwear, potentially reducing the environmental impact of sneaker production.
What's Next?
The cardboard Vans slip-on is available through a raffle on Signal Snowboards' website, with the winner receiving a pair of sneakers, a skateboard deck, and other merchandise. This initiative may spark interest in sustainable footwear, encouraging further exploration and development of eco-friendly materials in the industry. As consumer demand for sustainable products grows, companies may increasingly adopt similar practices.
Beyond the Headlines
The use of cardboard in sneakers could lead to broader applications in other industries, such as sports equipment and musical instruments, as demonstrated by Ernest's previous projects. This innovation may inspire a shift towards more sustainable practices across various sectors, promoting environmental responsibility and reducing waste.
