What's Happening?
Zendaya, in collaboration with her stylist Law Roach and Swiss sportswear brand On, has launched the Cloudzone Moon shoe as part of On's Fall 2025 campaign. The shoe, featuring a breathable mesh upper and next-gen CloudTec cushioning, debuted in the 'Be Every You' campaign, directed by Bardia Zeinali. The campaign explores themes of duality, with Zendaya posing across moonlit set builds. This marks Zendaya's first co-designed shoe with Roach, following her partnership with On since June 2024. The collaboration has proven lucrative, generating significant media impact value.
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Why It's Important?
Zendaya's collaboration with On and Law Roach highlights the growing trend of celebrity involvement in fashion design, where personal branding can enhance product appeal. The partnership underscores the importance of creative collaborations in the fashion industry, allowing brands to leverage celebrity influence for increased visibility and sales. Zendaya's involvement with On has already generated substantial media impact, demonstrating the potential for such partnerships to drive brand success. The campaign's focus on duality and self-expression may resonate with consumers seeking authenticity and personal connection in fashion.
What's Next?
On plans to release a second footwear collaboration, the Cloudtilt Moon, in October, featuring a soft silhouette for recovery. Zendaya's continued partnership with On may lead to further product innovations and campaigns, enhancing the brand's market presence. The collaboration could inspire other brands to pursue similar partnerships, leveraging celebrity influence for creative and commercial success. As Zendaya's designs gain popularity, her role in the fashion industry may expand, influencing trends and consumer preferences.
