What's Happening?
Jeremi Gorman, former Netflix ad chief, has been appointed as the chief revenue officer at Fanatics, a sports merchandise and media company. Gorman will lead the company's new advertising division, which aims to introduce a novel model for brand partnerships across content, commerce, and culture. Previously, Gorman served as a strategic adviser to Fanatics and held significant roles at Netflix, Snap, and Amazon. The new division plans to launch the Fanatics Advertising Network and Sports Video Network in time for the NFL's 2025-26 season, focusing on digital video and connected-TV ads alongside sports programming.
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Why It's Important?
Gorman's appointment is significant as it marks a strategic shift for Fanatics, expanding its reach in the advertising sector. This move could potentially enhance Fanatics' ability to engage with over 100 million sports fans globally, offering brands unique opportunities to connect with audiences. The initiative reflects a growing trend of sports companies diversifying into media and advertising, which could impact how brands approach sports marketing and fan engagement.
What's Next?
Fanatics is set to launch its new advertising platforms, FAN and SVN, aligning with the NFL season kickoff. This development may attract interest from brands looking to leverage sports programming for advertising. Stakeholders, including sports teams and media companies, might respond by exploring partnerships or collaborations with Fanatics to capitalize on this new advertising model.
