What's Happening?
DoorDash has announced a partnership with Ace Pickleball Club, a developer of membership-based indoor pickleball venues, to become the official on-demand delivery and pickup platform for the club. This collaboration will provide Ace Pickleball Club members with exclusive benefits, including discounted promotions on eligible orders delivered to their local store. Each club location will feature a designated DoorDash Delivery Zone, allowing members to place orders for groceries, sporting equipment, and other essentials between games. DoorDash will also serve as an official multi-year sponsor of the Ace Pickleball Club Championship Series, a members-only tournament series held across all club locations.
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Why It's Important?
This partnership highlights DoorDash's strategic move to tap into niche markets by aligning with the rapidly growing sport of pickleball. By offering exclusive benefits to Ace Pickleball Club members, DoorDash is enhancing its brand presence and customer base within the sports community. This collaboration not only supports the convenience of pickleball players but also strengthens DoorDash's position in the competitive delivery service market. The partnership could lead to increased customer loyalty and engagement, benefiting both DoorDash and Ace Pickleball Club by providing added value to their respective services.
