Diageo, a prominent drinks company, has announced an increased use of artificial intelligence (AI) to improve the efficiency of its £2.7 billion ma...
Uncommon Creative Studio has been appointed to handle the creative account for BT, following a strategic decision by BT Group's chief executive, Al...
American Eagle Outfitters launched a campaign featuring actress Sydney Sweeney with the tagline 'Sydney Sweeney Has Great Jeans.' The campaign init...
Uncommon Creative Studio has been appointed to handle the creative account for BT, following a decision by BT Group's chief executive, Allison Kirk...
Concentra Biosciences, led by investor Kevin Tang, has accelerated its acquisition activities in the biotech sector, making bids for multiple compa...
The Habit Burger Grill, a fast-casual restaurant chain based in California, has selected Exverus Media as its U.S. media agency of record. This dec...
In response to new tariffs and economic uncertainty, major companies are intensifying their marketing strategies to protect their brand value. Exec...
The advertising industry is facing challenges due to prolonged pitch processes, which are draining resources and affecting agency profitability. Ag...
Asian markets have demonstrated resilience in the face of global economic fluctuations, driven by strong export data from China and robust corporat...
Jenn Carkner, Vice President of Kellogg's cereal transformation, is spearheading efforts to reignite growth in the cereal category across Europe. W...