Applebee's Appoints New Marketing and Operations Chiefs to Strengthen Brand

What's Happening?

Applebee’s Neighborhood Grill + Bar has announced the appointment of Michelle Chin as its new Chief Marketing Officer and Jerrold (Jay) Wong as its new Chief Operations Officer. Chin, who will start on September 2, brings over 20 years of experience in marketing and brand strategy, having previously worked at Starbucks, Godiva, and Unilever. Wong will join the company on September 15. Chin's role will involve leading Applebee’s marketing strategy, including national advertising, digital and social media, and menu innovation. The company aims to elevate its brand and strengthen emotional connections with guests through captivating storytelling.

Why It's Important?

The appointment of new leadership in key roles at Applebee’s is significant as it reflects the company's strategic focus on revitalizing its brand and enhancing customer engagement. With Chin's extensive experience in global consumer brands, Applebee’s aims to leverage her expertise to drive traffic and strengthen its market position. This move is crucial for Applebee’s as it competes in the highly competitive casual dining sector, where brand differentiation and customer loyalty are vital for success. The new leadership is expected to bring fresh perspectives and innovative strategies to help Applebee’s navigate the challenges of the dining industry.