What's Happening?
Tracee Ellis Ross has announced the launch of Pattern Body, a new extension of her Pattern Beauty brand, which she initially launched in 2019 focusing on hair care products. The new body care line includes five products designed to exfoliate, cleanse, nourish, and moisturize the skin, featuring the brand's signature 'Midnite Amber' scent. Ross emphasized the importance of hydration in the new line, which caters to the curly, coily, and tight-textured hair community, extending the focus to body care. The products will be available on Pattern Beauty's website, followed by launches at Ulta Beauty and Sephora.
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Why It's Important?
The expansion into body care represents a significant growth opportunity for Pattern Beauty, potentially increasing its market share in the beauty industry. By addressing the specific hydration needs of the curly and textured hair community, the brand continues to build on its commitment to inclusivity and diversity in beauty products. Industry sources predict that Pattern Body could generate between $10 million and $15 million in sales within its first year, highlighting the strong demand for products that cater to underserved communities.
What's Next?
Pattern Body is set to launch on Pattern Beauty's website, with subsequent releases at major retailers Ulta Beauty and Sephora. The brand's growth strategy includes continuing to innovate and expand its product offerings to meet the evolving needs of its customer base. Ross's appointment of Christiane Pendarvis as co-CEO indicates a focus on scaling the brand effectively, ensuring its long-term success in the competitive beauty market.
