What's Happening?
Evolution Travel Collective (ETC) has announced a partnership with Omniche Holidays, a Brisbane-based wholesaler specializing in South Pacific holiday packages. This collaboration aims to leverage ETC's business development managers to represent Omniche's product suite to travel agencies across Australia. Omniche Holidays, known for its expertise in destinations like Norfolk Island and Fiji, will benefit from ETC's trade relationships and agent engagement capabilities. The partnership is designed to increase Omniche's visibility and booking momentum while expanding ETC's portfolio of wholesale partners.
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Why It's Important?
The partnership is crucial for both companies as it enhances Omniche Holidays' reach in the Australian market, allowing more travel agents to access their curated South Pacific packages. For ETC, this collaboration broadens their offerings and strengthens their position in the travel industry. The increased visibility and support infrastructure provided by ETC could lead to higher booking rates and improved service delivery. This strategic alliance is likely to benefit Australian travel agencies by providing them with comprehensive destination knowledge and selling tools, ultimately boosting tourism to South Pacific regions.
What's Next?
ETC's business development managers will begin providing in-person training and tailored product updates to travel agents, ensuring they are well-equipped to promote Omniche's offerings. The partnership is expected to foster stronger relationships with travel advisers nationwide, potentially leading to increased bookings and market growth. Both companies will continue to explore opportunities to expand their collaboration, possibly introducing new destinations and packages to further enhance their market presence.
