California Fresh Fig Season Begins with New Varieties and Optimism

What's Happening?

The 2025 California Fresh Fig season has officially started, following cooler temperatures that delayed the harvest. The California Fresh Fig Growers Association reports a healthy crop with new acres planted to meet growing demand. A new variety, the 'Emerald,' similar to the phased-out Calimyrna, is gaining enthusiasm from retailers. California now offers five primary fig varieties, each with unique flavors. The main crop follows a successful breba crop, with expectations to harvest nearly 10 million pounds of figs this year. California Dried Figs remain available year-round, providing consistent nutrition and taste benefits.

Why It's Important?

The start of the fig season is significant for California's agricultural industry, which benefits from the diverse offerings and high demand for fresh produce. The introduction of the Emerald variety reflects innovation and adaptation to consumer preferences. The healthy crop and optimistic outlook contribute to the state's economic stability and support local farmers. The availability of dried figs year-round ensures continued market presence and consumer access to nutritious options, reinforcing California's role as a leading fig producer.

What's Next?

As the fig season progresses, growers will continue to monitor crop health and market demand. Retailers may increase promotions for the new Emerald variety to capitalize on consumer interest. The California Fresh Fig Growers Association will likely focus on maintaining quality and expanding market reach. The success of this season could influence future planting decisions and varietal development, ensuring continued growth and adaptation in the industry.