Amazon Offers Free Audible Premium Plus Subscription to Prime Members

What's Happening?

Amazon is currently offering a promotional deal for its Prime members, allowing them to access Audible Premium Plus for free for three months. This offer is available to both new and returning subscribers who do not currently have an active Audible membership. Audible Premium Plus, typically priced at $14.95 per month, provides access to a vast library of 500,000 audiobooks, significantly larger than the 10,000 audiobooks available through the lower-tier Audible Plus plan. Additionally, Premium Plus members receive one free audiobook each month that they can keep indefinitely, along with a 30% discount on any additional audiobook purchases. This promotion is accessible by logging into an Amazon Prime account and checking for eligibility on the Audible page.

Why It's Important?

This promotion is significant as it provides Amazon Prime members with an opportunity to explore Audible's extensive audiobook library without incurring the usual subscription costs. It may encourage more users to engage with audiobooks, potentially increasing Audible's subscriber base in the long term. The offer also highlights Amazon's strategy to enhance the value of its Prime membership by bundling additional services, which could lead to increased customer retention and satisfaction. For consumers, this deal represents a cost-effective way to access premium content, especially for those interested in audiobooks but hesitant to commit to a paid subscription.

What's Next?

As the promotion ends on July 31, eligible Prime members are encouraged to take advantage of the offer before it expires. Following the trial period, subscribers may choose to continue with the paid Audible Premium Plus plan or opt for the lower-tier Audible Plus plan. Amazon may continue to offer similar promotions in the future to attract new subscribers and retain existing ones. The success of this promotion could influence Amazon's strategy in bundling services with Prime membership, potentially leading to more integrated offers across its platforms.