What's Happening?
Advent International, a private equity investor, has announced plans to acquire PatientPoint, a healthcare marketing company specializing in point-of-care services. PatientPoint operates a nationwide network of 30,000 physician offices and 125,000 providers, offering direct-to-patient marketing through digital screens in medical offices. The acquisition aims to leverage Advent's expertise in healthcare and digital services to accelerate PatientPoint's growth and expand its network. The existing management team, led by CEO Sean Slovenski, will continue to lead the company with support from Advent's advisors. The acquisition is expected to close in the fourth quarter of 2025, pending regulatory approvals.
AD
Why It's Important?
The acquisition of PatientPoint by Advent International highlights the growing importance of digital and measurable channels in healthcare marketing. By expanding PatientPoint's network, Advent aims to enhance the delivery of targeted messaging about treatment options and advanced therapies, benefiting pharmaceutical and health brand sponsors. This move could lead to improved health outcomes by increasing patient awareness and driving positive behavior changes. The acquisition also underscores the potential for innovation in patient engagement and healthcare marketing, offering new solutions to healthcare providers and patients.
What's Next?
Following the acquisition, PatientPoint is expected to accelerate its growth and expand its network, delivering more value to healthcare providers and patients. Advent plans to support the company in providing increasingly targeted messaging and innovative solutions. The deal is set to close in late 2025, subject to regulatory approvals. PatientPoint's continued focus on delivering trusted, behavior-changing education in medical offices will likely drive further advancements in healthcare marketing and patient engagement.
