What's Happening?
MyProtein has introduced a new product in its Clear Whey Protein range called 'Splash Of', which is designed to be a lighter, more refreshing alternative to traditional protein shakes. This product offers 20 grams of protein and under 90 calories per serving, using natural sweeteners like Monk Fruit and Stevia. The launch comes as the global clear whey isolate market is expected to grow significantly, driven by consumer demand for high-protein drinks with cleaner ingredient profiles. The new product is available in three fruit-inspired flavors and will be sold online in the UK and EU starting July 28.
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Why It's Important?
The introduction of 'Splash Of' by MyProtein reflects a growing trend in the sports nutrition market towards products that are not only high in protein but also align with consumer preferences for natural ingredients and low-calorie options. This shift is significant for the industry as it responds to increasing health consciousness among consumers. The use of natural sweeteners and a focus on flavor without compromising nutritional value could set a new standard in the market, potentially influencing other brands to follow suit. This development could benefit consumers seeking healthier lifestyle choices and impact the competitive landscape of the sports nutrition industry.
What's Next?
As MyProtein launches 'Splash Of', the company may monitor consumer feedback and sales performance to determine future product developments. The success of this product could lead to further innovations in the clear protein segment, potentially expanding into new markets or introducing additional flavors. Competitors in the sports nutrition industry might also respond by enhancing their product offerings to meet similar consumer demands for natural and low-calorie options.
