What's Happening?
Jessica Gillingham's new book, 'Tech-Enabled Hospitality: Strategies to Elevate Guest Experience and Operational Efficiency,' has been released. The book provides insights into how technology, personalization, and service are reshaping the hospitality industry. It includes interviews with 38 senior leaders from 13 countries, highlighting the convergence of technology, people, and property in hospitality.
Why It's Important?
The book offers a strategic blueprint for hospitality operators, owners, and investors to thrive in a tech-driven future. It emphasizes the importance of viewing technology as a strategic investment rather than a cost, which can lead to smarter operations and enhanced guest experiences. This perspective is crucial for businesses seeking to maintain competitive advantage and build lasting customer loyalty.
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Beyond the Headlines
The book underscores the cultural shift required within organizations to embrace technology as a core component of business strategy. It highlights the need for a mindset change among hospitality leaders to fully leverage technological advancements for operational efficiency and guest satisfaction.
