Retailers Missed Opportunities During Prime Day, Constructor Data Reveals

What's Happening?

During the recent Prime Day event, many retailers launched competing sales promotions to capitalize on the shopping frenzy. However, data from Constructor, a search and product discovery platform, indicates that these efforts did not significantly increase sales-related searches on non-Amazon sites. Constructor analyzed over 160 million search queries across more than 100 retail sites during Prime Day 2024 and 2025. The findings revealed that shoppers largely did not search for deals beyond Amazon, suggesting a lack of awareness or interest in other retailers' promotions. This contrasts with Black Friday, where promo-related search activity increased by 1.5 times across the same set of retailers, indicating that shoppers expect discounts at various stores during that event.

Why It's Important?

The data highlights a missed opportunity for retailers to capture a larger share of the consumer spending during Prime Day. Despite the promising early sales results from some retailers, the lack of increased search activity suggests that many shoppers remain focused on Amazon for deals. This could impact the overall sales performance of other retailers who invested in competing promotions. Understanding consumer behavior and improving awareness of alternative sales events could help retailers better compete with Amazon and maximize their revenue potential during major shopping events.

What's Next?

Retailers may need to reassess their strategies for future Prime Day events to better attract consumer attention and drive sales. This could involve enhancing marketing efforts to increase awareness of their promotions or offering unique deals that differentiate them from Amazon. Additionally, retailers might consider leveraging data analytics to better understand consumer preferences and tailor their offerings accordingly. As competition intensifies, finding effective ways to engage shoppers and encourage them to explore deals beyond Amazon will be crucial for retailers aiming to boost their sales during major shopping events.