{"id":"f-80ae245e0c-0dc295b3-a40f-58ab-a045-94a6628ad2bd","title":"BMS, Accenture launch AI content hub in Mumbai to fuel tech-driven patient care","description":"","timestamp":1765980574,"category":"technology","headline":"BMS, Accenture launch AI content hub in Mumbai to fuel tech-driven patient care","modifiedHeadline":"BMS, Accenture Open AI Hub for Patient Care","subCategories":["scid_b7e786a9"],"region":"IN","bundleMetaData":{"bundleId":"c35cfc57-1bba-4539-a24c-695ea99ac023","bundleTitle":"Mastering AI","cardData":null},"iabCategoryId":"320","fcSummary":"Bristol Myers Squibb and Accenture launched Mosaic in Mumbai, an AI-powered content hub. It will enhance BMS's global commercialization with personalized content for healthcare professionals. This facility is part of BMS's 130 million USD investment in AI.","summary":"BMS & Accenture's Mumbai AI hub boosts tech-driven patient care, promising innovation. A leap towards advanced healthcare solutions.","ctaUrl":"https://trends.glance.com/newz/news/IN/en/news18/f-80ae245e0c-0dc295b3-a40f-58ab-a045-94a6628ad2bd","sourceUrl":"https://www.news18.com/agency-feeds/bms-accenture-launch-ai-content-hub-in-mumbai-to-fuel-tech-driven-patient-care-9776690.html","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/62D5i70EsFx0.webp","content":"

New Delhi, Dec 17 (PTI) Biopharmaceutical firm Bristol Myers Squibb (BMS) and IT services company Accenture on Wednesday announced the opening of a new AI-powered content hub, Mosaic, in Mumbai.

The generative

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AI-enabled facility is designed to accelerate BMS’s global commercialisation strategy through enhanced digital capabilities, enabling the rapid creation of hyper-personalised, patient-centric content tailored for healthcare professionals, according to a joint statement.

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The launch of Mosaic is a key component of BMS’s ongoing USD 130 million strategic investment aimed at advancing its portfolio of AI initiatives and AI-enabled marketing capabilities.

Mosaic will utilise enhanced digital capabilities, including generative AI, to identify physicians’ needs in real-time, allowing BMS to quickly and effectively develop targeted communications.

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To date, the Mosaic content hub has been successfully piloted across three US brands (Reblozyl, Camzyos, and Cobenfy) with plans to onboard  additional brands and expand globally (including launches in Germany and Japan in 2026).

BMS has recently opened a facility in Hyderabad, which employs over 3,000 personnel across various critical functions, including Global Drug Development and Business Insights and Technology. PTI ANK ANK BAL BAL BAL

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BMS, Accenture launch AI content hub in Mumbai to fuel tech-driven patient care

SUMMARY