{"id":"f-445134d771-531bef1d-927b-561a-a275-874a6379ca5b","title":"Boong BAFTA Win: Amul 'Boongratulates' Makers For Iconic Win With Special Topical","description":"Farhan Akhtar and Ritesh Sidhwani backed Boong recently registered a historical win at the 2026 BAFTA Awards (British Academy of Film and Television Arts). The film, directed by Lakshmipriya Devi and produced by Excel Entertainment, Chalkboard Entertainment, and Suitable Pictures, was honoured at the Royal Festival Hall in London on Monday.","timestamp":1771949156,"category":"entertainment","headline":"Boong BAFTA Win: Amul 'Boongratulates' Makers For Iconic Win With Special Topical","modifiedHeadline":"Amul celebrates Boong's historic BAFTA feat","subCategories":["scid_856c9924"],"region":"IN","bundleMetaData":{"bundleId":"40d6d7d2-0b24-4af4-8a0e-be3b0c670bf7","bundleTitle":"Movie Masala","cardData":null},"iabCategoryId":"324","fcSummary":"india celebrates \"boong,\" a manipuri film, winning the children's and family film category at the prestigious bafta awards in london. produced by excel entertainment, the film tells the story of a young boy's journey to find his missing father, featuring a cast of largely local actors. amul has even created a topical to honor the achievement, marking a moment of immense pride for manipur and india.","summary":"Boong wins BAFTA! India celebrates its first win with the Manipuri film, lauded for its authenticity & heartwarming story. Amul marks the milestone!","ctaUrl":"https://trends.glance.com/newz/entertainmentnews/IN/en/timesnow/f-445134d771-531bef1d-927b-561a-a275-874a6379ca5b","sourceUrl":"https://www.timesnownews.com/entertainment-news/bollywood/boong-bafta-win-amul-boongratulates-makers-for-iconic-win-with-special-topical-article-153685380","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/PGnEZSqPfti0.webp","content":"

It was truly a celebratory moment for the whole of India when the country registered its first ever win with Manipuri film - Boong. The film has been produced

\n\n

by Farhan Akhar and Ritesh Sidhwani's Excel Entertainment along with Chalkboard Entertainment and Suitable Pictures, and the makers attended the prestigious ceremony at the Royal Alebert Hall in London on February 23. The win has sparked celebrations across the country, especially in Manipur, where the film’s success is being seen as a moment of immense pride. Dairy brand Amul has also joined the wave of celebrations, and has come up with a special topical to commemorate the film's achievement. The movie has registered a win in the Childrens and Family Film.

\n\n\n

Amul congratulates Boong team with special topical

In a social media post shared by Amul on their official Instagram handle, they shared a post in which the lead of the film - a young child is seen in the centre with a slice of bread in his hand, exactly as he poses in the film's poster. Along with the poster they wrote, \"Boongratulations.\" The text accompanyint the post read,\" Amul You BAFTA have it.\" \n
\n
\n
\n

About Boong

\n
\nSet in Manipur, Boong centres on a young boy determined to bring his family back together. Gugun Kipgen plays the title character, who is raised by his single mother Mandakini, portrayed by Bala Hijam Ningthoujam. Growing up without his father, Boong carries a quiet hope of finding him one day.\n
\n
\nThe story follows the boy as he sets out with his best friend on a journey to search for his missing father. \n
\n
\n
\n
\n

What makes Boong special?

Boong doesn't depend on celebrity endorsements. Rather, it is portrayed by a cast that seems authentic and convincing on screen. The performance of Gugun Kipgen, who portrays Boong, is notable because it seems natural and genuine. The character is easy to relate to because of his simplicity and innocence.\n
\n
\nBoong's close friend Raju Agarwal is portrayed by Angom Sanamatum; the two have a natural chemistry that warms the movie. Boong's mother Mandakini is portrayed by Bala Hijam, who exudes a subtle intensity in the part that conveys both strength and vulnerability without going overboard. Naturally, Vikram Kochhar plays Raju's father, Sudhir Agarwal, in the story.\n
\n
\nNemetia Ngangbam, Jenny Khurai, Modhubala Thoudam, and local actors Edhou and Hamom Sadananda are also featured in the movie, which enhances the realism of the scene.\n
\n
Boong is essentially about actual people narrating a Manipuri tale in their native tongue, with subtitles to make it understandable to viewers outside of the area.\n

","readDurationInMinutes":"5","author":{"name":"Timesnow","logo":"https://glance-mob.glance-cdn.com/public/bubble/png/aa2bd83c-7ade-426a-b117-9b2ede01f8a2.jpeg"},"ism":false,"analyticsResponses":[{"measurementId":"G-77TJDBEN7S","type":"GA"},{"measurementId":"26200502","type":"COMSCORE","partnerName":"glance"}],"pointerSummary":["Indian film \"Boong\" wins BAFTA Children's Film, sparking national pride.","Excel Entertainment’s film, set in Manipur, features a young cast & authentic story.","Dairy brand Amul celebrates \"Boong’s\" win with a topical post on Instagram."],"tags":["BoongMovie","BAFTAAwards","IndianCinema","ManipuriFilm","ExcelEntertainment","FarhanAkhtar","RiteshSidhwani","LakshmipriyaDevi","ChildrensAndFamilyFilm","AmulTopical","GugunKipgen","BalaHijam","London","RoyalFestivalHall","IndiaPride"],"redirectionEnabled":false,"consent":true}

Boong BAFTA Win: Amul 'Boongratulates' Makers For Iconic Win With Special Topical

SUMMARY