{"id":"aigc-v0-9961140b-e763-5066-a5c3-4b47f26fc77f","title":"Indian Auto Market: Discounts, Launches & Trends","description":"This piece delves into the Indian automotive scene, covering discounts on popular models, upcoming vehicle launches, and emerging trends within the market. We'll explore various factors influencing consumer choices and the future of automobiles in India, providing a snapshot of what’s happening in the industry.","timestamp":1768230375,"category":"business","headline":"Indian Auto Market: Discounts, Launches & Trends","modifiedHeadline":"Indian Auto Market: Discounts and New Launches","subCategories":["scid_35b4c0c1"],"region":"IN","bundleMetaData":{"bundleId":"1f1ebc89-3263-4d24-b85a-db4ed7210803","bundleTitle":"Auto Buzz","cardData":null},"iabCategoryId":"30","fcSummary":"The Indian auto market in January 2026 saw discounts on Volkswagen, Maruti Suzuki, and Hyundai models. New midsize SUVs and the KTM 390 Duke are expected. The used car market offers options like the Hyundai Venue. Kia revealed the EV2. Bharat NCAP tested cars, and TVS Orbiter was reviewed.","summary":"Indian auto market sees discounts, new launches, and shifting trends influencing consumer choices & shaping the future of automobiles.","ctaUrl":"https://trends.glance.com/newz/automotive/IN/en/feedpost-specials/aigc-v0-9961140b-e763-5066-a5c3-4b47f26fc77f?byte=true","sourceUrl":"https://trends.glance.com/newz/automotive/IN/en/feedpost-specials/aigc-v0-9961140b-e763-5066-a5c3-4b47f26fc77f?byte=true","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/9OMKT2FYa7A0.webp","content":"

\n The Indian automotive landscape is constantly evolving, with new models, discounts, and trends shaping consumer decisions. From the latest launches to the best deals, this article provides an overview of the key happenings in the Indian auto market. Get ready to explore the dynamic changes occurring in the industry!\n

Discounts & Offers

January 2026 brought enticing discounts for Indian car buyers. Volkswagen models such as the Tiguan, Virtus, and Taigun saw markdowns of up to Rs 3 lakh.

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Additionally, Maruti Suzuki offered discounts of up to Rs 1.3 lakh on models like the Grand Vitara, Fronx, and Baleno. Hyundai also joined the discount wave, with the Creta and Exter receiving offers up to Rs 98,000. These price reductions aimed to attract consumers and boost sales in the competitive market. The varied offers across different manufacturers provided buyers with numerous options to choose from, depending on their preferences and budget.

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Upcoming Launches

The Indian auto market also witnessed the anticipation of new launches. The focus was on the midsize SUV segment, with expectations building for a new launch scheduled for 2026. This would add to the already growing demand for SUVs. Furthermore, enthusiasts were keenly awaiting the unveiling of the 2026 KTM 390 Duke, promising an updated version of the popular motorcycle. These new launches signaled the ongoing efforts by manufacturers to cater to the evolving demands and preferences of the Indian consumer base, introducing a wider selection of vehicles.

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Used Car Insights

The used car market offered viable alternatives for cost-conscious buyers. One example showcased the Hyundai Venue, with specific guidance provided on what potential buyers should look out for. This focus on used vehicles highlights their importance. The information and insights offered helped buyers make well-informed decisions, assuring confidence in navigating the complexities of acquiring a used car. The increased attention on used cars shows the importance of offering choices and value to the discerning Indian consumer.

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Electric Vehicle Updates

The electric vehicle (EV) segment in the Indian market was also making headway, with emerging models and technology. The new Kia EV2 was revealed as the brand’s smallest EV, suggesting increasing efforts to deliver more accessible electric vehicles. Further developments highlighted the Simple One Gen 2 video review. These developments indicate an evolving shift towards electrified mobility. This signifies the expanding choices for Indian consumers who are keen on sustainable and eco-friendly transportation options. The growing presence of EVs is a clear sign of industry change.

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Safety & Reviews

Bharat NCAP tested several cars, demonstrating the continued focus on vehicle safety. Furthermore, reviews of the TVS Orbiter highlighted the importance of motorcycles. These activities underline the significance of evaluating and sharing information with consumers. The focus on safety evaluations and reviews plays a vital role in informing purchasing decisions. By providing consumers with access to reliable performance and safety data, the industry aims to ensure safety awareness.

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Indian Auto Market: Discounts, Launches & Trends

SUMMARY