{"id":"aigc-v0-8979a6b8-b231-5b11-a492-e860e4907dc4","title":"Bajaj Chetak's New Electric Scooter Unveiled","description":"On January 14, 2026, a new electric scooter under the Chetak brand was launched. This model aims to be more affordable, featuring a hub-mounted motor and a simpler LCD instrument cluster. The refreshed design includes a sleeker horizontal LED tail-light, catering to budget-conscious consumers and expanding the brand's presence in the growing EV market.","timestamp":1768030121,"category":"technology","headline":"Bajaj Chetak's New Electric Scooter Unveiled","modifiedHeadline":"New Bajaj Chetak Electric Scooter Unveiled","subCategories":["scid_a4218ef1"],"region":"IN","bundleMetaData":{"bundleId":"1f1ebc89-3263-4d24-b85a-db4ed7210803","bundleTitle":"Auto Buzz","cardData":null},"iabCategoryId":"29","fcSummary":"Bajaj launched a new, affordable Chetak electric scooter on January 14, 2026, targeting a wider Indian market. It features a hub motor, telescopic front fork, and a redesigned rear with a horizontal LED tail light. The goal is accessible EV options.","summary":"Chetak unveils affordable e-scooter on January 14, 2026, with hub motor, simpler LCD, and sleek design, aiming for budget EV buyers.","ctaUrl":"https://trends.glance.com/newz/automotive/IN/en/feedpost-specials/aigc-v0-8979a6b8-b231-5b11-a492-e860e4907dc4?byte=true","sourceUrl":"https://trends.glance.com/newz/automotive/IN/en/feedpost-specials/aigc-v0-8979a6b8-b231-5b11-a492-e860e4907dc4?byte=true","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/Srwy5-L-7Qk0.webp","content":"

\n Mark your calendars! Bajaj introduced a new electric scooter under the Chetak name on January 14, 2026. This launch focuses on affordability, targeting a wider audience with a budget-friendly model. Discover the key features, design updates, and the brand's strategic move in the Indian electric vehicle market.\n

A New Chapter

Bajaj launched a new electric scooter under the esteemed Chetak brand on January 14, 2026. This launch marked a strategic shift, introducing a model designed

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for a more budget-conscious segment of the market. This move reflected the company's objective to make electric mobility more accessible to a broader consumer base in India. The new scooter’s unveiling was a response to the growing demand for affordable electric two-wheelers. The company strategically positioned this new Chetak variant to tap into a rising market and expand its foothold in the competitive electric vehicle industry. This strategic move aligns with the increasing consumer preference for environmentally friendly and cost-effective transportation solutions, thereby strengthening Bajaj's position in India’s rapidly evolving EV sector.

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Designed Affordability

To maintain a competitive price point, the newly launched Chetak featured a hub-mounted motor, ensuring a balance between cost-effectiveness and performance. This design choice allowed for a more economical manufacturing process without compromising on essential features. The scooter was equipped with a telescopic front fork and dual rear shock absorbers. The suspension system ensured a comfortable ride quality, especially on varied road conditions. The choice of 12-inch alloy wheels was retained for durability and stability, which further enhanced the scooter's overall appeal. Furthermore, a front disc and rear drum braking setup were incorporated, combining safety and cost-efficiency. In place of premium displays, a simpler LCD instrument cluster was chosen. This was a deliberate effort to minimize costs and keep the scooter accessible, aligning with the brand’s strategy to attract budget-minded consumers.

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Visual Refresh

The new Chetak introduced a distinctive design update, notably in its rear profile. The traditional split LED tail-light arrangement, which had the Chetak badge placed at the center, was replaced. The new design showcased a sleek, horizontal LED strip across the rear of the scooter. This new tail-light configuration gave the scooter a more modern and streamlined appearance. Indicators were positioned at both ends of this horizontal LED strip. The 'Chetak' branding was now prominently placed above the tail-light. This updated design enhanced the scooter’s visual appeal and set it apart from existing models. The alterations in design catered to modern aesthetics. These design changes aimed to appeal to a wider range of consumers and increase the scooter's marketability in the growing electric vehicle segment.

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Market Strategy

The introduction of this new Chetak variant represented a key strategy in Bajaj's approach to the Indian electric vehicle market. The company focused on affordability and broader market appeal. The existing Chetak models are in a premium category. The new model intends to attract a wider audience, including those who are cost-conscious. By making electric mobility more affordable, the brand aimed to enhance its presence within the quickly expanding EV sector. This strategy involves more than merely offering a cheaper product. It also involves providing essential features. The launch aims to convert the growing demand for electric vehicles into a significant market share. The effort is positioned to gain traction within a highly competitive sector. The target demographic of this new scooter included cost-conscious buyers across India.

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Tech Specs Overview

The current Bajaj Chetak lineup features two battery pack options: 3 kWh and 3.5 kWh, divided into the 3001 and 35 series. Within the 35 series, consumers have the option of choosing from three sub-variants: 3501, 3502, and 3503. The entry-level 3001 and 3503 models are equipped with basic features like a negative LCD display with mobile connectivity. Higher-end trims, such as the 3501 and 3502, feature more advanced components like a TFT display. The top-spec 3501 model provides a touchscreen interface and app integration. The pricing begins at Rs 99,500 (ex-showroom) for the 3001 model and goes up to Rs 1.22 lakh (ex-showroom) for the 3501. This is a contrast to the approach taken by the new, budget-friendly Chetak variant. The new model simplifies the instrument cluster for broader affordability and accessibility.

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Bajaj Chetak's New Electric Scooter Unveiled

SUMMARY