{"id":"f-e550251d2f-79183398-d317-5518-ab0d-2955936565b9","title":"How active health coaching can cut insurance costs, explains Aditya Birla Health study","description":"A study by ABHICL and Zyla Health found active health coaching cuts preventable hospital claims by 31%, saving ₹1.72 for every ₹1 invested. Published in Cureus.","timestamp":1773753131,"category":"food_and_health","headline":"How active health coaching can cut insurance costs, explains Aditya Birla Health study","modifiedHeadline":"Health Coaching Cuts Insurance Claims","subCategories":["scid_835d4705"],"subcategoriesName":["Health care"],"region":"IN","bundleMetaData":{"bundleId":"7b48871c-c993-4956-b43d-6f46f8e1b036","bundleTitle":"Today In India","cardData":null},"iabCategoryId":"287","iabCategoryName":"Diseases and Conditions","fcSummary":"a study by aditya birla health insurance found active health coaching significantly reduces preventable hospital claims and costs. analyzing data from nearly 30,000 customers, engagement led to a 31% claim reduction and ₹668 savings per interaction. women and older members benefited most, highlighting prevention's impact.","summary":"AB Birla study: Active health coaching cuts hospital claims by 31%, saving ₹1.72 for every ₹1 invested. Improves health outcomes.","ctaUrl":"https://trends.glance.com/newz/Personal_Finance/IN/en/cnbc-tv18/f-e550251d2f-79183398-d317-5518-ab0d-2955936565b9","sourceUrl":"https://www.cnbctv18.com/personal-finance/how-active-health-coaching-can-cut-insurance-costs-explains-aditya-birla-study-ws-el-19870058.htm","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/xPYNLI4PxYl0.webp","content":"A study by Aditya Birla Health Insurance Co. Limited (ABHICL) has found that active participation in health coaching can significantly reduce preventable hospital claims and associated costs.\n\n
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\n The peer-reviewed research, published in the medical journal Cureus, analysed anonymised data from 29,463 customers enrolled in ABHICL’s health coaching programme, delivered in partnership with Zyla Health, over the period from April 2023 to March 2024.\n
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\n The study also included academic contributions from Kapil Verma, PhD (formerly IIM Kozhikode).\n
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\n According to the findings, customers who remained actively engaged in the programme recorded a 31% reduction in preventable claims compared with non-engaged members. On average, each additional coaching interaction was associated with a reduction of ₹668 in preventable claim costs, while the programme delivered savings of ₹1.72 for every ₹1 invested.\n\n
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\n The study highlighted that women participants, who made up 33% of the cohort with at least one chronic condition, saw stronger reductions in claim costs, indicating the benefits of consistent participation. Older members also showed better engagement and symptom improvement, although their claims remained higher due to healthcare needs.\n
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\n ABHICL CEO Mayank Bathwal said the findings demonstrate how early risk identification and ongoing engagement can lead to better health outcomes while supporting more efficient use of healthcare resources. Khushboo Aggarwal, Founder & CEO of Zyla Health, added that prevention-led care not only improves health outcomes but also delivers measurable savings for the healthcare system.\n\n
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\n Overall, the study documented improvements in over 7,600 symptoms among 4,272 members, with only 155 preventable hospitalisations reported across the programme. The research underscores the potential for structured, low-intensity interventions to help individuals manage chronic conditions more effectively, reducing avoidable hospital visits and related costs.\n
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\n ABHICL, a joint venture between Aditya Birla Capital Ltd and Momentum Group Ltd, offers a range of health insurance products covering over 24 million lives in India. Its focus on preventive care and chronic condition management aligns with broader trends in personal healthcare spending and cost-conscious management of health risks.\n","readDurationInMinutes":"3","author":{"name":"CNBC TV18","logo":"https://glance-mob.glance-cdn.com/public/bubble/jpeg/ecc3d19b-fc52-4a39-881c-5b0936ae723b.jpeg"},"ism":false,"analyticsResponses":[{"measurementId":"383191425","type":"COMSCORE"}],"pointerSummary":["ABHICL study finds health coaching cuts preventable claims by 31%.","The Cureus-published research analysed 29,463 customers between April '23 & March '24, saving ₹668 per interaction.","Active engagement, especially for women, improved health outcomes & reduced hospital visits, lowering overall costs."],"tags":["HealthCoaching","AdityaBirlaHealth","ABHICL","ZylaHealth","PreventiveCare","HealthcareCosts","InsuranceSavings","CureusJournal","ChronicConditions","HealthOutcomes","IndiaHealthcare","MayankBathwal","KhushbooAggarwal","MedicalResearch","CostEfficiency"],"redirectionEnabled":false,"consent":true}

How active health coaching can cut insurance costs, explains Aditya Birla Health study

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