{"id":"f-ebdaa7ae0c-6b1e067d-1241-5421-95d5-2b98121716fc","title":"How Smarter Homebuyers Are Reshaping Indian Real Estate","description":"","timestamp":1768202456,"category":"business","headline":"How Smarter Homebuyers Are Reshaping Indian Real Estate","modifiedHeadline":"Indian Homebuyers Demand More From Developers","subCategories":["scid_4a0451c7"],"region":"IN","bundleMetaData":{"bundleId":"5cee2cbf-66c3-4893-80e5-f0ba3f16c30a","bundleTitle":"Home & decor","cardData":null},"iabCategoryId":"451","fcSummary":"Indian real estate is evolving, driven by informed buyers seeking holistic lifestyles. Jindal Realty emphasizes sustainability, design, and data-led marketing to meet changing consumer expectations. True luxury now blends with nature, as seen in eco-friendly townships.","summary":"Smarter Indian homebuyers are now driving significant shifts in the real estate market, demanding better value & reshaping industry trends.","ctaUrl":"https://trends.glance.com/newz/India_News/IN/en/freepressjournal/f-ebdaa7ae0c-6b1e067d-1241-5421-95d5-2b98121716fc","sourceUrl":"https://www.freepressjournal.in/brandsutra/how-smarter-homebuyers-are-reshaping-indian-real-estate/glance","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/xNe7og3LyNN0.webp","content":"

Indian real estate is standing at a pivotal inflection point. The market is no longer driven by supply; it’s driven by awareness, aspiration and a digitally empowered buyer who knows exactly what to look

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for. In this evolving environment, Jindal Realty — under the leadership of Abhay Kumar Mishra, CEO & President — is crafting a distinct roadmap shaped by sustainability, design innovation, and data-led marketing. In a wide-ranging conversation, Mishra shares how consumer expectations are shifting, why sustainability is redefining luxury, and what the industry must do to build lasting trust.

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Consumers Are Not Just Buying Homes — They’re Buying Ecosystems

The Indian homebuyer has changed more in the last five years than in the previous fifteen. Gone are the days when gated security and a clubhouse were enough to qualify as premium living. Today’s consumer comes armed with research, comparison data, and clarity on what truly matters.

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“Buyers are now more informed and they know exactly what they want — starting from inclusive lifestyle amenities, well-connected vicinity, and long-term appreciation potential,” Mishra observes. He notes that this shift is particularly pronounced in emerging real estate corridors like Sonipat, where Jindal Realty has been developing large-scale townships such as Jindal Global City and Jindal Smart City. According to him, “Homebuyers want integrated townships that offer not just homes, but a holistic lifestyle with green spaces, efficient design, and a rich neighbourhood.”

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This desire for completeness — where residential, retail, leisure, and wellness blend seamlessly — has pushed real estate brands to operate more like placemakers than mere developers.

The New Definition Of Urban Luxury

A decade ago, sustainability was a niche differentiator. Today, it is at the heart of consumer priorities and regulatory direction. “We’ve built eco-powered common areas, expansive green belts, and adopted precast technology to reduce waste and enhance energy efficiency,” Mishra shares. These choices do more than reduce the carbon footprint — they redefine luxury as something that coexists harmoniously with nature.

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Mishra puts it simply: “True luxury in real estate today means harmony with nature.” As infrastructure projects like UER-II and the RRTS unlock new urban zones, the demand for sustainable, self-sufficient communities will only accelerate.

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How Smarter Homebuyers Are Reshaping Indian Real Estate

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