{"id":"f-ebdaa7ae0c-60c3dadb-d60e-5537-90d1-30eed026d5c1","title":"Uttar Pradesh News: UP Tourism To Launch Statewide Awareness Campaign For Homestay And Bed & Breakfast Scheme","description":"","timestamp":1768225935,"category":"national_v_two","headline":"Uttar Pradesh News: UP Tourism To Launch Statewide Awareness Campaign For Homestay And Bed & Breakfast Scheme","modifiedHeadline":"UP Promotes Homestay Tourism Statewide","subCategories":["scid_32ea1c2f"],"region":"IN","bundleMetaData":{"bundleId":"5c499af9-f79f-40d7-81bb-e308c73fe1a2","bundleTitle":"Where To Go Next?","cardData":null},"iabCategoryId":"657","fcSummary":"Uttar Pradesh Tourism will launch a statewide campaign from January 14-30 to promote its Homestay and Bed & Breakfast Scheme. The initiative aims to boost tourism, create local jobs by enabling residents to offer affordable accommodation, and focus on key tourist districts.","summary":"UP Tourism unveils a state-wide campaign promoting homestay & B&B scheme, inviting travelers to experience authentic UP hospitality!","ctaUrl":"https://trends.glance.com/newz/India_News/IN/en/freepressjournal/f-ebdaa7ae0c-60c3dadb-d60e-5537-90d1-30eed026d5c1","sourceUrl":"https://www.freepressjournal.in/uttar-pradesh/uttar-pradesh-news-up-tourism-to-launch-statewide-awareness-campaign-for-homestay-and-bed-breakfast-scheme/glance","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/jiew7AnWJPU0.webp","content":"

Lucknow, January 10: To expand tourism facilities in the state, UP Tourism will conduct a statewide awareness campaign for the Homestay and Bed & Breakfast Scheme.

This campaign, running from January 14

\n\n

to 30, will primarily target major tourist destinations across districts. It will promote the scheme while scrutinising pending proposals and issuing immediate registration certificates to eligible applicants.

\n\n

Aligned with Chief Minister Yogi Adityanath’s vision, the initiative aims to develop tourism infrastructure alongside creating employment opportunities for local residents.

District-level outreach and funding

Under the campaign, tourism department teams in districts will educate locals about the scheme’s benefits from January 14 to 30. They will also review pending proposals and provide registration certificates to qualified applicants.

\n\n

The department has allocated ₹2 lakh per district for the campaign, to be spent on awareness programmes and promotional materials. This effort will strengthen the state’s tourism ecosystem and particularly benefit those eager to join but lacking information.

Scheme to boost local employment and tourism

Launched under UP Tourism’s Homestay and Bed & Breakfast Scheme-2025 in line with Chief Minister Yogi Adityanath’s vision, the initiative provides tourists with affordable, quality accommodation while offering employment to locals.

\n\n

It enables residents to convert their homes into homestays, offering tourists home-cooked meals, local culture and personalised care. This serves as an affordable alternative to expensive hotels, delivering a culturally immersive experience for visitors and additional income for host families.

Also Watch:

\n \n\n\n

Focus on key tourist districts

The scheme focuses on high-potential districts such as Mathura, Varanasi, Lucknow, Prayagraj and Ayodhya. It proves especially valuable during major events such as the Mahakumbh in Prayagraj, Deepotsav in Ayodhya, and Rangotsav in Mathura.

\n","readDurationInMinutes":"3","author":{"name":"FreePressJournal","logo":"https://glance-mob.glance-cdn.com/public/bubble/png/377502e9-131c-4625-aaa4-922002ab890b.jpeg"},"ism":false,"analyticsResponses":[],"pointerSummary":["UP Tourism: Homestay/B&B campaign (Jan 14-30) aims to boost local tourism & employment.","₹2 lakh per district allocated for awareness & registrations to expedite scheme access.","Focus on key tourist districts like Mathura, Varanasi for events & affordable stays."],"tags":["UPTourism","UttarPradesh","HomestayScheme","BedAndBreakfast","TourismCampaign","YogiAdityanath","TourismInfrastructure","LocalEmployment","Mathura","Varanasi","Lucknow","Prayagraj","Ayodhya","Mahakumbh","Deepotsav","Rangotsav","UPTourism2025"],"consent":true,"redirectionEnabled":false}

Uttar Pradesh News: UP Tourism To Launch Statewide Awareness Campaign For Homestay And Bed & Breakfast Scheme

SUMMARY