{"id":"aigc-v0-e2e5c5ba-5b39-5ca2-a201-79e7f22e50fc","title":"Instagram TV App Lands on Google TV: Your Reels, Now Bigger and Better!","description":"Instagram's engaging Reels experience is now accessible on Google TV devices, allowing users to enjoy full sound, auto-play, and interactive features on the big screen. This expansion follows its debut on Amazon Fire TV and aims to offer a personalized video feed to compete with other streaming platforms.","timestamp":1772250360,"category":"technology","headline":"Instagram TV App Lands on Google TV: Your Reels, Now Bigger and Better!","modifiedHeadline":"Instagram Reels Now on Google TV","subCategories":["scid_4cc893d5"],"subcategoriesName":["Digital Culture"],"region":"IN","bundleMetaData":{"bundleId":"1c3f10c0-5114-4a62-9240-042ffde60004","bundleTitle":"Trending now","cardData":null},"iabCategoryId":"634","fcSummary":"instagram's reels tv app now available on google tv, expanding its reach beyond amazon fire tv. enjoy immersive short-form video with full sound, auto-play, and social features like liking and sharing. personalized channels cater to individual interests, supporting up to five accounts per profile for diverse viewing. future updates promise phone remote control and channel surfing.","summary":"Instagram TV now on Google TV! Enjoy Reels with full sound & personalized feeds. Competing with YouTube & TikTok for big-screen views.","ctaUrl":"https://trends.glance.com/newz/Daily_Science_Facts_Hacks_Mysteries/IN/en/feedpost-specials/aigc-v0-e2e5c5ba-5b39-5ca2-a201-79e7f22e50fc?byte=true","sourceUrl":"https://trends.glance.com/newz/Daily_Science_Facts_Hacks_Mysteries/IN/en/feedpost-specials/aigc-v0-e2e5c5ba-5b39-5ca2-a201-79e7f22e50fc?byte=true","bannerImage":"https://g-mob.glance-cdn.com/public/fc/image/iKz2fs4BXTD0.webp","content":"

\n Get ready to binge-watch your favorite Instagram Reels like never before! Instagram's dedicated TV app has arrived on Google TV, bringing the immersive experience of short-form video content right into your living room.\n

Reels on Your TV

Instagram's foray into smart TV platforms continues with the launch of its TV app on Google TV devices in the United States, a move that follows its initial

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release on Amazon Fire TV. This dedicated application is designed to bring the popular Reels feature to a larger screen, offering an enhanced viewing experience. Users can anticipate features like full sound, seamless auto-playing videos, and an intuitive browsing interface, all contributing to a more engaging way to consume short-form content. Beyond just watching, the app retains core social functionalities, allowing viewers to like, comment on, and share their favorite Reels directly from their television.

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Personalized Viewing & Accounts

Tailoring the viewing experience, Instagram's TV app on Google TV organizes Reels into personalized channels. These channels are curated based on individual user interests, spanning categories such as trending music, captivating sports moments, wanderlust-inducing travel inspiration, and much more. To accommodate different household preferences, users have the flexibility to link up to five distinct accounts to a single home profile, ensuring that everyone in the family can enjoy their own customized content streams. Alternatively, for those who prefer a more singular focus, a separate profile can be created specifically for the TV experience. The app can be installed directly onto your TV or conveniently paired with your smartphone for enhanced control and interaction. Future updates are slated to introduce even more sophisticated features, including the ability to use your phone as a remote control and a channel surfing mode for effortless content discovery.

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Strategic Platform Play

Instagram's strategic expansion onto platforms like Google TV underscores a significant bet on the appeal of personalized feeds within the competitive landscape of video consumption. This initiative comes at a time when large-screen video engagement is increasingly vital, with platforms like YouTube capturing substantial viewing hours. YouTube, for instance, accounted for 12.9% of US TV time in November 2025 and fully supports its Shorts feature on big screens. Similarly, TikTok has also established a presence with its own TV application. By focusing on curated, personalized content streams and offering robust multi-account support, Instagram aims to carve out a distinct niche and attract users who might otherwise gravitate towards YouTube's vast video library or TikTok's established short-form dominance.

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Instagram TV App Lands on Google TV: Your Reels, Now Bigger and Better!

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